Product Marketeer

MyGamePlan is seeking a Product Marketer to drive our product marketing strategy, shape our product strategy and roadmap, and accelerate our growth.

In this role, you'll be at the intersection of marketing, product, and sales, using your analytical skills and creative thinking to optimize our marketing funnels, influence product development, and boost customer acquisition and retention.

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As a Product Marketeer at MyGamePlan, you will be responsible for:

  • Marketing strategy: Develop and implement comprehensive marketing strategies, including setting up and optimizing marketing funnels to drive lead generation and conversions.
  • Increase product awareness: Create awareness of prospects through product marketing content so the usability of the product is already known during onboarding conversations.
  • Analytics and optimization: Monitor and analyze conversion rates, user behaviour, and marketing performance metrics. Use these insights to inform marketing strategies and product improvements.
  • Product roadmap influence: Collaborate with the product team to shape the product roadmap based on market insights, demo feedback, and user experiences.
  • Investigate Upsell Opportunities: Monitor and analyze new business acquisition and upsell opportunities for active customers. Develop strategies to maximize customer lifetime value and retention.
  • Sales Enablement: Create compelling marketing materials and sales tools to support the sales team in closing deals and expanding customer relationships.

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We would love to hear from you if you:

  • Passionate about Football & Tech
  • 3+ years in product marketing
  • Experience in working in a start-up or scale-up
  • Strong data analysis and marketing analytics skills
  • Experience in developing marketing funnels and conversion strategies
  • Understanding of product development and UI/UX principles
  • Excellent communication and collaboration skills
  • Working experience in the football industry or a big passion for working in it

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​What we can offer 💯

  • The opportunity to make a significant impact in clubs like Bayer Leverkusen, AFC Sunderland and Racing Genk
  • Ownership and Impact: Take on significant responsibilities and see the direct impact of your work on the company’s success
  • Dynamic Environment: Work in a fast-paced, collaborative startup culture that values creativity and innovation
  • Career Growth Opportunities: As an early team member, shape your career trajectory with the potential for future leadership roles
  • Fun and Inclusive Culture: Be part of a team that values inclusivity, celebrates wins, and shares a passion for football and tech

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Why should you join MyGamePlan now? 🚀​​​​​​​

  • We are a small team of young, energetic people looking to revolutionize the way teams and players prepare for their next match
  • The coming year will be the most important period in MyGamePlan’s lifetime
  • We are currently working together with multiple professional clubs and players
  • The world of sport & football analytics is currently a hyper-growth market

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The team 🙌

We aim to be an inclusive environment, which is why we welcome everyone (even if the internship description is not a 100% match). If you are interested in this opening, send your application info@mygameplan.ai

Ready to increase your player’s impact, performance and value?